Meta Platforms is receiving renewed attention from investors as Wall Street analysts assess whether its newly launched AI assistant, Muse, could develop into a significant source of revenue for the technology company.
Introduced on September 8, Muse is designed to handle a range of tasks with limited user involvement. The AI agent can draft and send emails, arrange travel and complete transactions, including helping users sell a vehicle. Meta offers a free version of the service, while more intensive users can access subscription plans costing $20 and $100 per month.
The market response has been strong. Meta shares have climbed more than 20% since Muse was introduced, outperforming the broader group of major US technology companies known as the “Magnificent 7.” The rally has added more than $200 billion to Meta’s market value, pushing its shares to their highest level in more than seven months at the latest close.
J.P. Morgan analysts said Muse could potentially become one of the most widely adopted consumer AI applications since OpenAI’s ChatGPT. They pointed to Meta’s enormous distribution network, the product’s early user response and its free entry-level option as factors that could encourage widespread adoption.
Early download figures have also attracted attention. According to Apptopia, Muse recorded about 2.8 million downloads during its first 12 days. The application is currently available on iOS and Android in the United States and Canada.
Bank of America Global Research analysts said early user feedback indicates that Muse’s ability to manage multi-step tasks and workflows with relatively little intervention is gaining traction.
Investor optimism around the AI product also contributed to a broader technology rally. Meta shares jumped more than 11% on Monday, while chipmakers AMD and Intel also advanced. AMD’s market value crossed $1 trillion for the first time during the rally.
